A subtle price war has begun among online retailers jostling to attract the attention of Nigeria’s online shoppers, writes DAYO OKETOLAThere has been a strong positive sentiment towards online shopping in Nigeria; at least among the over 40 million Internet population, many of who live in the urban centres. The latest MasterCard Worldwide Online Shopping Survey, which corroborated this, reveals that 92 per cent of Nigerians surveyed had shopped online three months before the survey was conducted. Fifty-seven per cent of them, according to the survey, indicate that they will continue to make purchases online over the following six months.
