Article written by Reno Omokri, Special Assistant to the President on New Media.
All advertising is based on the theory of Proof by Repeated Assertion which provides that a proposition repeated and restated regularly using the mass media comes to be accepted as true irrespective of any contradictions in the proposition being asserted. This theory is very effective and even more so in the modern world where attention spans are limited and people read headlines and draw conclusions without reading the story.
