Music, Nollywood among most viewed videos
There is little doubt that the Internet is having a profound effect on the way Nigerians do things - from business, to searching for information, to enjoying and sharing entertainment, the contemporary Nigerian's approach now wends towards using online tools. Since its launch in 2011, YouTube has warmed its way into the hearts of Nigerians, resulting in its extensive use across different sectors and groups.
There is little doubt that the Internet is having a profound effect on the way Nigerians do things - from business, to searching for information, to enjoying and sharing entertainment, the contemporary Nigerian's approach now wends towards using online tools. Since its launch in 2011, YouTube has warmed its way into the hearts of Nigerians, resulting in its extensive use across different sectors and groups.
In 2012, the number of views in Nigeria grew by an amazing 125%, making Nigeria the country with the 2nd highest viewership growth in Sub-Saharan Africa. According to the new figures which place Ghana in the top position with 140% viewership growth, Nigeria is ahead of the other Sub-saharan African countries with local YouTube domains- Kenya 95%, South Africa 80%, Uganda 75% and Senegal 75%.
