NIGERIA'S robust market was confirmed in South Africa Tuesday where Cisco, a United States (U.S.)-based networking firm announced a yearly revenue of $750 million from its operation in Nigeria and other African countries.
The company, which said, about $1.7 billion could be generated from African market offering the same services, also stressed that South Africa, Nigeria and Egypt constitutes about 63 per cent of the continent’s potential market.
According to the company, seven countries represent 80 per cent of Africa’s total addressable market (TAM). The are Nigeria, South Africa, Kenya, Egypt, Libya among others.
