Indomie Instant Noodles- Nigeria’s No 1 Noodles brand and one the nation’s leading Superbrands made by DUFIL Prima Foods Plc has emerged the winner of the Brand of the Year Award at the 2012 edition of the MarketingWorld Awards organized by the publishers of the leading marketing and brands magazine- MarketingWorld Magazine.
Indomie emerges the Winner in the Brand of the year Award sub category in the Individual Award category in a stiff and keenly contested competition with other leading brands including leading telecommunication giants-MTN and Etisalat as well as First Bank and Coca Cola.
The 2012 edition of the MarketingWorld Awards which is in its second year is an annual showpiece event designed to promote organization excellence in branding & marketing communications in Nigeria was held recently at the Oriental Hotel, Lekki, Lagos.
Speaking at the Awards, the Group Publisher and Chief Executive Officer of MarketingWorld Magazine, Mr. Akin Naphtal said that the Awards pay tribute to organizations that present products distinctiveness and continuous improvement process with long term returns in terms of goodwill and revenue growth.
“MarketingWorld Awards aims at highlighting brands that deliver a full spectrum of maintain the highest standard of quality, exemplify creativeness, developing a corporate culture and provides positive benefits that exceed customers and stakeholders expectations” he added.
Also speaking at the event, the Acting Group Editor of MarketingWorld Magazine, Mrs. Kehinde Oleshin noted that Indomie emerged winner of the category over other notable brands in the category due to its overwhelming popularity and brand top of mind awareness and consumers’ acceptability and loyalty.
She stressed further that Indomie Instant Noodles as a brand has done more than any other in its subsector of the industry to connect with the consumers by continuously coming up with innovative products and advertisement that is well loved by the target audience especially the children.
“There is no gainsaying the fact that Indomie instant Noodles is the No 1 Noodles brand in Nigeria, the name of the brand is in the minds and hearts of consumers and it is the first name that comes to mind when you think of Noodles”, Oleshin said.
“Apart from its popularity and wide acceptability by the consumers, Indomie Instant Noodles has also proven its mettle and leadership position with the introduction of Indomie its latest addition of Oriental Fried Noodles & 210gms size, she added.
Presenting the Award of the Brand of the Year category, the President of Association of Advertising Agencies of Nigeria (AAAN), Executive Director/ Chief Operating Office, 141 Worldwide, Mrs. Bunmi Oke described the award presented to Indomie as an honour well deserved and indisputable.
Responding on behalf Dufil Prima Foods Plc, the Public Relations Manager, Dufil Prima Foods Plc, and Mr. Tope Ashiwaju thanked the organizers of the event for what he described as yet another well deserved honour for the Indomie brand.
Ashiwaju described the award as another milestone in the culinary history of the brand which has posed another challenge on the brand to aspire to remain the noodles brand of the year at all times.
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