''What is 
influence and how do you measure it? It will always be hard to agree on a
 common understanding and meaning of influence. Understandably, this 
always generates wide debate. How do we determine these people’s 
influence? And why does it matter that we assemble this list, you may 
ask. One yardstick used was to emphasise that influence is not about 
popularity and popularity is not always influential. 
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