Mortein Leads Renewed Effort to Kick Out Malaria

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Malaria remains the number one cause of deaths in Nigeria, ahead of the most dreaded diseases such as Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome (HIV/AIDS), stroke, coronary heart disease and diabetes. According to available statistics, children under five years and pregnant women are reported to be the most vulnerable to death from malaria, accounting for 85 per cent of all malaria deaths across the world.

Ogun State, Commissioner for Health, Dr. Olaokun Soyinka; mother of the new born baby, Mrs. Bola
Adebayo; Mortein, Anti- Malaria Campaign Spoke Person, Omawumi Megbele ; General Manager, Central
 (West & East)  Africa, Reckitt Benckiser, Ashok Bhasin; and Chief Nursing Officer, State Hospital, Ijaye, Abeokuta,
 Mrs. Laditan Olufunmilayo, during the presentation of Mortein products to new babies at the State Hospital,
Ijaye, Abeokuta in commemoration of 2013 World Malaria Day

It is in view of this that Reckitt Benckiser through its Mortein insecticide partnered with theOgun State Government and Lagos State Government, on Thursday, April 25, to launch a number of initiatives aimed at bringing down the current malaria prevalence in Nigeria and entire African continent. The initiatives included a road show on major streets and market storm at the popular Kuto Market in Abeokuta, Mortein Mothers’ Pledge, donation of products to babies born on World Malaria Day (WMD) and commemorative events in Lagos and Abeokuta.  

Present at the various events were top government functionaries led by the state Ogun State Commissioner for Health, Dr. Olaokun Soyinka; General Manager for Central (West & East) Africa, Reckitt Benckiser, Mr. Ashok Bashin; Mortein anti-malaria campaign Spokesperson, Omawumi Megbele; the Permanent Secretary, Lagos State Ministry of Health, Dr. Olufemi Olugbile who represented the Commissioner for Health, Dr. Jide Idris, the leadership of the National Association of Nigerian Nurses and Midwives (NANNM) and other stakeholders in the heath sector.

From left: General Manager, Central (West & East) Africa, Reckitt Benckiser, Ashok Bhasin; Mortein, Anti- Malaria
Campaign Spoke Person, Omawumi Megbele; and Hon. Commissioner for Health, Ogun State, Dr. Olaokun Soyinka,
during the Mortein Anti-Malaria Campaign, in Abeokuta, Ogun State, as part of activities to mark 2013 World Malaria Day
 with the Theme: Invest in the Future: Defeat Malaria.

Director Human Resources, Reckitt Benckiser, Abel Idonije; Chief Matron, Island Maternity, Mrs. Aina Fujah; Director,
 Clinical Services and Training, Dr Dele Omololu; Apex Chief Matron, Ms. Animashaun presenting gifts to mother of
Mortein Baby, Mrs. Lateefat Lawal (sitting) during Mortein World Malaria Day 2013 Campaign

Mr. Bashin said the vision of Reckitt Benckiser was to see a world where people were healthier and live better. “Our purpose is to make a difference by giving people innovative solutions for healthier lives and happier homes”, he declared while noting that the Mortein ‘Voices against Malaria’ Campaign was launched in 2012 was a strategic fit for the brand.

Another highpoint of the activities was the presentation of gifts to mothers who gave birth on the WMD at Ijaye State Hospital. One of the new moms was Mrs. Bola Adebayo who expressed gratitude to the company for the gesture and commitment to the prevention and eradication of malaria.

In Lagos, five new moms also received gifts from representatives of Mortein. They include, Mrs. Kayode Oluwatosin who delivered at the Ifako -Ijaiye General Hospital; Mrs. Bunmi Ogunbanwo, Gbagada General Hospital and Mrs. Uju Ezekwere, Ajeromi-Ifelodun General Hospital, Ajegunle. The rest were Mrs. Lateefat Lawal, Island Maternity and Mrs. Abiola Yusuf, Randle General Hospital, Surulere. Other nursing mothers at the hospitals also received gifts while they commended Reckitt Benckiser for the kind gesture.

Other activities included a stakeholder engagement where lectures and presentations on how to prevent malaria attack were made. The session which was tagged “One Fight, One Enemy: Mothers Pledge Against Malaria”, was off the back of this year’s World Malaria Day theme ‘‘Invest in the future: Defeat Malaria.’’